When the EYEROLL founder was just 6 years old, his father left his mom, his 4 siblings and him. Thankfully, his brothers and sisters were all older and quickly filled the gap to help his mom where they could. A couple years later, his mom remarried a man, who was the king of corny, recurring jokes. For the next 40+ years, he and his siblings, including 2 step-brothers, were inundated with dad jokes. It helped bring this family together and make them closer, as they all rolled their eyes at these recuring jokes by the man they affectionately called “Pops”.
After adopting two wonderful children with his wife, he carried that tradition on and made dad jokes a part of his son and daughter’s lives. In 2021, he started drawing a dad joke and putting in in his daughters’ lunch every school day. It never failed,… with each joke brought the EYEROLL reaction from his daughter and her friends.
Then, one day at the gym, he had an idea! He realized that dad jokes were not just about dads being goofy with their kids... it was more of a representation of how great dads are active and involved in their kids’ lives and that too many kids grow up without the benefit of that father figure in their lives. So, the EYEROLL brand was born to create a lifestyle brand around dad jokes and donate a portion of proceeds back toward the National Council for Adoption to give more children the benefit of dad jokes…and mom jokes…in their lives!
